Advertising Information
1. What is New England Tech Wire?
New England Tech Wire is a free daily e-mail service summarizing the
business of technology in Connecticut, Maine, Massachusetts, New Hampshire,
Rhode Island and Vermont. Every business day, readers
rely on us for a quick, objective briefing of the area's top tech-related
stories.
2. Who reads New England Tech Wire? |
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9,000 e-mail subscribers
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85% of New England Tech Wire's
readers live in Connecticut, Maine, Massachusetts, New Hampshire, Rhode
Island and Vermont.
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Employment Level of Readers:
35% executives
25% entrepreneurs
20% mid-levels/associates
10% students/entry-level
10% technical staff
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Industry:
50% high technology/internet firms
20% service providers (lawyers, accountants, consultants)
10% venture capitalists, investment bankers/ managers
5% public relations/journalists
5% marketing/advertising
5% government/other
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3. How can I advertise on New England Tech Wire?
New England Tech Wire offers two types of advertising: Classified Advertising or Premiere
Advertising.
Classified Advertising lists the ad's title at the top of the newsletter,
in the Classifieds Headlines. The complete ad appears following the top stories
and Briefly Noted section. Click
here for sample ad.
Premiere Advertising features a listing of the ad
in the masthead, in the news headlines, in the middle of the
newsletter, and in the Classifieds section. Click
here for a sample ad.
You may place an ad by filling out an online form. Click for
the online form for a job ad, event
ad, office space ad, or services
ad.
(back to top)
4. What are the advertising rates?
Classified Advertising Rates
5 consecutive days
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$120 ($24/day)
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10 consecutive days
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$175 ($17/day)
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| 20 consecutive days |
$300 ($15/day) |
Premiere Advertising Rates
1
premiere placement
(includes 3-day classified)
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$375
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2 premiere
placements
(includes 5-day classified)
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$ 550
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3
premiere placements
(includes 10-day classified)
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$ 700
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(back to top)
5. How will my ad appear?
I. Classified Advertising
Each listing consists of four parts:
- A one-line header with ad title, company name and location
- A eight line description in paragraph format
- An email/phone contact for job candidates (one line)
- An optional url (often used to provide more information
on listing)
In addition to the full listing that runs at the end of the email,
the title is listed at the top of the email just below the day's
headlines.
A maximum of 70 characters fits on each line.
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II. Premiere Advertising
The ad receives the following placements in New England Tech Wire:
- Newsletter sponsorship recognition and link directly below masthead
- Graphical Tower ad on right-side of newsletter.
- Headline in main table of contents
- Ad placement directly in the middle of the newsletter between
the top stories and Briefly Noted
- A placement in the Classified section
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Place a job ad, event
ad, office space ad, or services
ad. Place a premiere ad. Or for more information,
e-mail Parul
Nath or call 301-656-0057 x1102.
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